Welcome to social media marketing!
The purpose of this book is to provide a simple, focused introduction to social

media marketing—for employees who may be working at a company or non-
profit organization, for students at a university, or for self-paced learners. The

approach is the same that I’ve taken in most of the books I’ve written, which
is conversational, friendly, with an attempt to make things fun.
The experiment is to find a way to help people get started with social media

marketing in a way that is fun and helps build skills—maybe through an intern-
ship, paid work, volunteer work, freelance work, or any other type of work.

So the focus is on skills and approaches that can be immediately useful to a
business or non-profit organization. I’m not going to try to cover everything,
but just on the things that I think are the most helpful.
The other goal is to help you leave any intimidation you have in the dust. I used
to be intimidated by marketing, and now look at me. I’m a marketing strategist
and an assistant professor of marketing! But I remember the intimidation, so
part of my approach is to try to encourage any reader who may feel uncertain
about the field.
The fact is, social media marketing has a lot of options, especially in the “tools”
area, and it has grown rapidly. That means there’s a lot of material out there. It
can be overwhelming! But it can also be very doable if you leave intimidation
in the dust, take incremental steps, try things out, and build your confidence.