Digital media is great at creating data about who you are, what you like and dislike,
and where you’ve been online. This book helps you work smarter by providing you
with the approach and information you need to understand and utilize the data

that exists across the entire digital landscape. Hopefully the original digital prom-
ise that got everyone so excited in the first place will become a reality for you, and

you’ll have a better understanding of why digital

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